Market strategy and AI-powered systems that turn positioning into pipeline—faster
Hi, I'm Lynda. I've spent the last 20 years working with hyper-growth companies—from startups to scaleups to F500. I founded CommonFrame after seeing the same pattern: smart B2B SaaS companies with strong products, but their positioning wasn't differentiating, their messaging wasn't landing, their GTM wasn't converting—or they couldn't execute fast enough to keep up.
So I built a practice that solves for strategy and speed. We define the foundations, then we put them into practice using AI-powered systems that operationalize it faster.
I help B2B SaaS companies build the strategic foundations they need to grow—positioning, messaging, and GTM strategy—tailored to your business, your market, and where you are in your growth stage.
I work with you through project-based engagements or as your fractional CMO—whatever fits your needs.
I deploy AI-powered content engines and demand generation workflows that turn your strategy into action—operationalizing your messaging across channels consistently, at scale, and faster than traditional execution.
The goal is clarity and velocity.
We start with a conversation. I want to understand your business, where you're trying to go, and what's standing in the way.
I'll put together a proposal based on what you actually need: the scope, timeline, and approach that fits your situation.
Then we build it together. We work on the foundations, and then I help you translate them to execution—whether that's integrating them into your team's workflow or building AI systems that make your marketing run faster.
The CommonFrame name comes from the idea that every company needs a common frame of reference to stay aligned and focused. Clear positioning, messaging, and strategy that aligns your team and resonates with your market. With that frame in place, AI does the scaling.
We work with B2B SaaS companies in rapid-growth mode—from Seed through Series C—that need marketing foundations that actually work in their business, and the execution speed to keep up with growth.